PhenQ
From Frustrated to Diversified
PhenQ was built on email. But then ESPs ripped up the rule book, and PhenQ needed to pivot their retention channel - fast!
- Declining email open rates
- Confusing data and sales attribution
- Incredibly hard niche for retention
Our Solution
We immediately got to work in diversifying PhenQ's retention channels. Shinka got the brand into places email couldn't reach:
- An app with daily push notifications
- Smart SMS marketing to email non-openers
- Google and Meta ads to re-engage lapsed customers
The Results
SMS contributed to over 20% of campaign sales
App push notifications drove a 10% uplift in total revenue
Order 1-to-2 retention was boosted by 14.8%
Hit a Ceiling? Break it!
DTC brands stall. Conversions flatline. Profits shrink. Marketplaces own you. Evolve past it with Shinka. Data-led. Battle-tested. No chaos.
