TestoPrime
Subscription Fueled Retention
Customer satisfaction with TestoPrime was high. The struggle was a stagnating LTV - email deliverability changes massively hurt retention.
- LTV improvements stalled
- Campaigns performance dwindling
- Customers testing competing products
Our Solution
With a customer base that loved the product, offering an easy-in, easy-out subscription offer was the logical next step.
- A/B tested making subscription the default purchase option
- Cancellation prevention email flow automation made live
- 'Milestone' subscriber rewards to boost LTV
The Results
Subscription renewals boosted revenue by 31%
Subscriber LTV 2X non-subscribers (and rising)
From zero to 5000 subscribers in 18 months
31.7% new customer opt-in rate
Hit a Ceiling? Break it!
DTC brands stall. Conversions flatline. Profits shrink. Marketplaces own you. Evolve past it with Shinka. Data-led. Battle-tested. No chaos.
