The Why of Shinka
It’s tough out there. We know it. DTC founders are stuck in a grind. Revenue stalls. Ads burn cash. Customers switch. Retention’s added to the To Do list. Acquisition costs choke profits. Amazon’s a crutch.
You get to a point where you know a change is necessary. You need a partner. Data-driven. Experienced. Someone to spot leaks, boost conversions, and scale smart. Evolving your brand.
But most agencies fail you. We know. We experienced it ourselves. Blended ROAS. Taking credit for sales you’d get anyway. Where’s the contribution? Are you incremental? Their fix? Spend more. Not smarter. Channel dependency. Retention ignored. Unsustainable ‘hacks’. Account managers talk big. Outsourced juniors deliver little.
They’ve never run a store. Never sat client-side. Never scaled. We have. We got fed up of generic agencies offering generic solutions. So we built Shinka. Small by choice. Quality over quantity. You work with us. Daniel. Jim. Direct. We’re your fractional CMO. In your corner. Embedded. Not outsiders. Data’s our weapon. No guesses. No hunches. We see opportunities. Grab them. Build growth that compounds. That’s evolution. That’s Shinka.
Daniel: The Strategist Who Delivers
In Jim’s words
Daniel’s the mastermind. Most recently, Chief Digital Officer at an industry-leading wellness brand. Helped build them from zero to a significant 8-figure annual revenue. Analyst? A hawk. Spots leaks nobody sees. Builds reporting dashboards that show the real power behind the numbers. Worried about wastage? He finds that. Shopify? He owns it. AI? Miles ahead. Team-building? His speciality. Plans sharp. Executes sharper. Data drives his decisions. No guesswork. He spots bottlenecks. Crushes them. Scales brands fast. Smart. Sustainable. That’s Daniel at Shinka. Evolution in action.
Jim: The Revenue Hunter
In Daniel’s words
Jim hunts revenue. Every penny. Nothing escapes. CRO? Retention? Subscriptions? Email automation? His playground. DTC veteran. Health and wellness? His sweet spot. Academic background in behavioral economics and consumer psychology. He gets why customers buy. Or don’t. Unlocks cash others miss. Abandoned carts? Fixed. Churn? Slashed. Data’s his weapon. Behavioral nudges his edge. No hype. Just wins. 20% conversion lifts. 30% email revenue jumps. He’s scaled brands for years. Knows what works. That’s Jim at Shinka. Growth without chaos.
